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Value Added Life promotes health through its nutritional supplements that are made according to the high quality standards prescribed by the South African Medicines Control Council. Its advertisements strive to inform people about healthy living and through sponsoring university research it improves our knowledge of indigenous medicinal plants.
Research
We are continually carrying out research and development programs for our products. some of the current research is outlined below for your reference.
 
Probetix Research

Diabetes treatment breakthrough in Eastern Cape


Two biochemists from the Nelson Mandela Metropolitan University (NMMU) and their postgraduate students have conducted research into the effects of an indigenous South African plant on Diabetes 1 and 2 with astounding results. Their scientific experiments were undertaken over the course of six years with financial assistance from the Medical Research Council (MRC), the National Research Foundation and Value Added Life.
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Carnimag Research

Carnimag is a patented compound whose constituents are L-carnitine base, magnesium chloride, magnesium oxide and crystallised water. It is a nutritional supplement that facilitates the transport of metabolic energy thus protecting against mental and physical stress to the brain and body as well as preventing and treating magnesium deficiency. Some research conducted with these ingredients is listed below.

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Prochol Research

Prochol is a Western Herbal medication that assists in maintaining normal cholesterol levels. Its active ingredients are policosanol and beta-sitosterol. Some research conducted with these ingredients is listed below.

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Promato Research
Promato is a nutritional supplement with antioxidant properties. Its active ingredients are Lycopene, Ellagic acid and Zinc Picolinate. Free radicals have been implicated in many diseases. As an antioxidant formulation, Promato acts as free-radical scavenger and quenches singlet oxygen, enhances the immune function and maintains the function of the prostate gland.

Lycopene is a bright red pigment that gives fruits and vegetables such as tomatoes their red colour. Its name is derived form the tomato species classification, Solanum lycopersicum. Lycopene has exceptional antioxidant activity against singlet-oxygen free radicals. Studies have shown that men who eat substantial amounts of tomatoes appear to have a lower incidence of prostate cancer. It is also related to a reduced risk of oesophageal, colon skin, bladder and mouth cancers.

Ellagic acid is a natural occurring phenolic compound in many plants, particularly strawberries (Fragaria x ananassa Duch.), raspberries (Rubus species), blackberries [Rubus L. subgenus Rubus (Eubatus)] and pomegranates (Punica granatum). It is a powerful antioxidant derived form raspberries in particular with the ability to support cell structures with regards to DNA replication and cell division.

Zinc Picolinate provides elemental zinc to the body. It is essential for normal growth and development and life span. Its primary mode of action is by participating in over twenty key enzyme reactions in the body. It supports a healthy immune system, is needed for wound healing, and is needed for DNA synthesis. Zinc reduces the body’s level of prolactin, a hormone that stimulates synthesis of dihydrotestosterone, DHT, believed to promote malignant growth of prostate cells.
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